The Japanese cherry blossom, known as the Sakura in Japanese, is the flower of a cherry tree that is cultivated for its decorative features rather than for cherries (it doesn’t bear fruit). The overwhelming beauty of the cherry blossom bloom has been known and adored for ages. The blooming period is associated with Japanese traditions, culture, aesthetics, and is a bittersweet metaphor for the ephemeral nature of life itself.
The blooming cherry blossoms herald the beginning of the centuries-old Hanami festival – the traditional Japanese custom of picnicking under trees rich with flowering Sakura branches and enjoying this short but striking first breath of spring. The blossoming wave usually starts in Okinawa in January or February and progresses through all of Japan until April or May. The cherry blossom front (Sakura zensen) can be conveniently tracked every year using this calendar.
Summer of 1990, Madonna was supposed to become the face of a Nike campaign. Things got wild as Madonna refused to wear the company’s sneakers and the $4.25 million dollar contract was cancelled. Days later a lawsuit was filed against Madonna as she failed to return the money.
Madonna took the opportunity to film a video response during the 'Vogue' music video shooting, then shipped it to the company’s headquarters for the executives to see.